Eltropy, a leading communication platform for Community Financial Institutions, transitioned to Kloudfuse to tackle escalating costs, unsustainable data growth, and reactive troubleshooting. This transition led to significant improvements in cost management, operational efficiency, and service reliability. The outcomes include:
Cost Control Despite a 100x Increase in Data
100x
92% Reduction in Debugging Time
92%
Enhanced Service Availability to 99.99%
99.9%
Eltropy is the leading digital conversations platform that uses AI to help community financial institutions (CFIs) communicate and engage with their customers and members. Eltropy's platform integrates multiple communication channels, including text, SMS, chat, video, and voice, into a single system. This allows CFIs to automate and improve their operations, increase productivity, and build relationships with their local communities.
Rakesh Goyal
CTO, Eltropy
Historically, Eltropy relied on three separate platforms for Observability—New Relic for tracing, Elastic for logs, and CloudWatch for infrastructure monitoring—each contributing to escalating costs as data volume increased. As Eltropy’s services expanded, the complexity and volume of data grew, leading to several challenges:
Rising Costs: The cost of observability data, particularly logs, was escalating due to the increasing data volume and the maintenance of three separate monitoring platforms. Additionally, existing solutions charged premium fees for data storage and archival. Eltropy also incurred extra costs for transferring data over the network to these SaaS observability platforms.
Sustainability Concerns: The company's rapid growth and the rising trend towards voice communication (expected to account for 95% of interactions) projected a 20-fold increase in data volume, making their existing solutions unsustainable.
Reactive Troubleshooting: Eltropy relied primarily on logs for debugging, which led to a reactive approach by addressing problems only after they happened. This affected their service level agreements (SLAs).
Recognizing the need for a more scalable and cost-effective solution, Eltropy transitioned to Kloudfuse. Several key factors made Kloudfuse the ideal choice:
Unified Platform: Kloudfuse offers a consolidated view of observability data across logs, tracing, and metrics, simplifying monitoring and management.
Predictable Costs: Kloudfuse’s VPC deployment model provides a cost-effective and predictable pricing structure based on the number of clusters provisioned rather than data volume. By managing their own observability solution, Eltropy also avoids additional egress data transfer fees typically incurred when sending data to SaaS vendors. Furthermore, Eltropy benefits from lower storage costs with AWS compared to the premium storage charges of SaaS providers.
Compatibility with OTEL: Kloudfuse's support for OTEL mitigates the risks associated with vendor lock-in. If needed, Eltropy can switch vendors without extensive re-instrumentation.
Data Control and Compliance: Hosting data with Kloudfuse’s VPC deployment ensures compliance with data security and privacy requirements, crucial for the financial services sector.
Expert Support: Kloudfuse’s support and subject matter expertise during the evaluation phase further solidified Eltropy’s decision to adopt Kloudfuse.
Post-transition, Eltropy experienced several key benefits:
Cost Management Despite Volume Increase: Despite the 100-fold increase in data volume, Eltropy’s costs remained the same. Kloudfuse's predictable, license-based pricing model also effectively safeguards against future cost spikes.
Simplified Engineering: Kloudfuse enabled Eltropy to integrate logs, tracing, and metrics into a unified observability stream (MELT), featuring customized alerts and dashboards for effective issue tracking and resolution. This enhancement improved debugging efficiency, reducing resolution time from one hour with two engineers to under 10 minutes with one engineer, resulting in approximately 92% time savings.
Improved SLAs: The unified platform and advanced alerting system enabled Eltropy to transition from reactive to proactive operations. This change improved uptime from 99.95% to 99.99%, significantly enhancing customer satisfaction.
Rakesh Goyal
CTO, Eltropy
Eltropy’s transition of Kloudfuse has been transformative, effectively addressing cost, scalability, and operational challenges. The switch has not only kept their budget on track despite growing data volumes and added capabilities across the entire observability stream (MELT) but has also enhanced their operational efficiency and customer satisfaction.
Eltropy, now utilizing Kloudfuse across operations, DevOps, and development teams, plans to collaborate further with Kloudfuse to implement additional functionalities such as product analytics, continuous profiling, and real user monitoring.
